Blog
Updates, new datasets, and notes on marketing analytics.
- New R-Only and Python-Only Chapter Examples
Every Chestnut Ridge chapter example from the book is now available as a standalone R script and a standalone Python script, with setup scripts to get your computer ready.
- marketing-analytics.ai Is Live
Today we're launching marketing-analytics.ai, the companion website for Marketing Analytics: Based on First Principles. Here's what's available for students and instructors.