Marketing Analytics
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Chapter 17 · All Resources Are Limited

Using Topic Models to Glean Customer Insights

Applies topic modeling to unstructured text data (reviews, social media, support tickets) to surface customer insights.

Video Walkthroughs

Video walkthroughs currently cover the R and Tableau examples only. Walkthroughs for the R-only and Python-only examples are coming soon.

Chapter Examples & Data

Data Files

R and Tableau Files

R Only Files

Python Only Files