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Chapter 11 · All Competitors React
Survey Design and Testing to Derive Customer Insights
Covers survey design and testing methods for gathering reliable customer insight to inform competitive strategy.
Video Walkthroughs
Video walkthroughs currently cover the R and Tableau examples only. Walkthroughs for the R-only and Python-only examples are coming soon.
Chapter Examples & Data
Data Files
- retailer_survey.csvDataset (CSV)
R and Tableau Files
- factor_analysis.RR Script
R Only Files
- Factor Analysis.RR Script
Python Only Files
- Factor Analysis.pyPython Script