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Chapter 7 · All Customers Change
RFM Analysis
Introduces Recency, Frequency, and Monetary (RFM) analysis for identifying which customers are most valuable and most at risk.
Video Walkthroughs
Video walkthroughs currently cover the R and Tableau examples only. Walkthroughs for the R-only and Python-only examples are coming soon.
Chapter Examples & Data
Data Files
- retail_rfm.csvDataset (CSV)
- rfm_result.csvDataset (CSV)
R and Tableau Files
- RFM.twbxTableau Workbook
- rfm analysis.RR Script
R Only Files
- RFM Analysis.RR Script
Python Only Files
- RFM Analysis.pyPython Script