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Chapter 5 · All Customers Differ
Perceptual and Preference Mapping for Competitive Positioning
Uses perceptual and preference mapping to visualize competitive positioning and identify white space in the market.
Video Walkthroughs
Video walkthroughs currently cover the R and Tableau examples only. Walkthroughs for the R-only and Python-only examples are coming soon.
Chapter Examples & Data
Data Files
- perceptions.csvDataset (CSV)
- perceptions_attributes.csvDataset (CSV)
- perceptions_scores.csvDataset (CSV)
- preference_scores.csvDataset (CSV)
- preferences.csvDataset (CSV)
R and Tableau Files
- Joint Mapping.twbxTableau Workbook
- Perceptual Mapping.twbxTableau Workbook
- perceptual and preference maps.rR Script
R Only Files
- Perceptual and Preference Mapping.RR Script
Python Only Files
- Perceptual and Preference Mapping.pyPython Script