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Chapter 15 · All Resources Are Limited
Marketing Mix Models
Covers marketing mix modeling for measuring channel effectiveness and optimizing resource allocation across the marketing mix.
Video Walkthroughs
Video walkthroughs currently cover the R and Tableau examples only. Walkthroughs for the R-only and Python-only examples are coming soon.
Chapter Examples & Data
Data Files
- mmix_data.csvDataset (CSV)
- mmix_predicted.csvDataset (CSV)
R and Tableau Files
- Marketing Mix.twbxTableau Workbook
- marketing mix.rR Script
R Only Files
- marketing_mix.RR Script
Python Only Files
- marketing_mix.pyPython Script