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Chapter 8 · All Customers Change
Logistic Regression
Applies logistic regression to predict binary customer outcomes such as churn, response, or conversion.
Video Walkthroughs
Video walkthroughs currently cover the R and Tableau examples only. Walkthroughs for the R-only and Python-only examples are coming soon.
Chapter Examples & Data
Data Files
- logit_pred.csvDataset (CSV)
- retail_logit.csvDataset (CSV)
R and Tableau Files
- Logistic Regression.twbxTableau Workbook
- logistic regression.RR Script
R Only Files
- Logistic Regression.RR Script
Python Only Files
- Logistic Regression.pyPython Script