Marketing Analytics
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Chapter 13 · All Competitors React

Forecasting Sales for New Products

Introduces forecasting and diffusion methods for estimating demand and sales trajectories for new product launches.

Video Walkthroughs

Video walkthroughs currently cover the R and Tableau examples only. Walkthroughs for the R-only and Python-only examples are coming soon.

Chapter Examples & Data

Data Files

R and Tableau Files

R Only Files

Python Only Files