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Chapter 13 · All Competitors React
Forecasting Sales for New Products
Introduces forecasting and diffusion methods for estimating demand and sales trajectories for new product launches.
Video Walkthroughs
Video walkthroughs currently cover the R and Tableau examples only. Walkthroughs for the R-only and Python-only examples are coming soon.
Chapter Examples & Data
Data Files
- cumulative_sales_data.csvDataset (CSV)
- sales_data.csvDataset (CSV)
- sales_forecasts.csvDataset (CSV)
R and Tableau Files
- Bass Diffusion.twbxTableau Workbook
- bass diffusion.rR Script
R Only Files
- Bass Diffusion.RR Script
Python Only Files
- Bass Diffusion.pyPython Script