← All chapters
Chapter 4 · All Customers Differ
Discriminant Analysis for Targeting and Classification
Applies discriminant analysis to classify customers into segments and target them more effectively.
Video Walkthroughs
Video walkthroughs currently cover the R and Tableau examples only. Walkthroughs for the R-only and Python-only examples are coming soon.
Chapter Examples & Data
Data Files
- classification_pred.csvDataset (CSV)
- retail_classification.csvDataset (CSV)
- segmentation_result.csvDataset (CSV)
R and Tableau Files
- Discriminant Analysis and Classification.twbxTableau Workbook
- discriminant.RR Script
R Only Files
- discriminant_analysis.RR Script
Python Only Files
- discriminant_analysis.pyPython Script