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Chapter 9 · All Customers Change
Customer Lifetime Value
Covers customer lifetime value (CLV) modeling and its use in prioritizing retention and acquisition spend.
Video Walkthroughs
Video walkthroughs currently cover the R and Tableau examples only. Walkthroughs for the R-only and Python-only examples are coming soon.
Chapter Examples & Data
Data Files
- logit_pred.csvDataset (CSV)
R and Tableau Files
- Customer Lifetime Value.twbxTableau Workbook
R Only Files
- Customer Lifetime Value.RR Script
Python Only Files
- Customer Lifetime Value.pyPython Script