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Chapter 12 · All Competitors React
Conjoint Analysis for Product and Pricing Decisions
Applies conjoint analysis to quantify how customers trade off product features and price.
Video Walkthroughs
Video walkthroughs currently cover the R and Tableau examples only. Walkthroughs for the R-only and Python-only examples are coming soon.
- Conjoint Analysis Example - Part 1
- Conjoint Analysis Example - Part 2
- Conjoint Analysis Example - Part 3
Chapter Examples & Data
Data Files
- conjoint_partworths.csvDataset (CSV)
- conjoint_preferences.csvDataset (CSV)
- conjoint_profiles.csvDataset (CSV)
R and Tableau Files
- Conjoint Analysis - Calculated Fields.txtNotes
- Conjoint Analysis.twbxTableau Workbook
- conjoint analysis.rR Script
R Only Files
- conjoint analysis.RR Script
Python Only Files
- conjoint analysis.pyPython Script