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Chapter 3 · All Customers Differ
Cluster Analysis for Segmentation
Covers clustering methods for grouping customers into distinct, actionable segments based on shared characteristics or behavior.
Video Walkthroughs
Video walkthroughs currently cover the R and Tableau examples only. Walkthroughs for the R-only and Python-only examples are coming soon.
Chapter Examples & Data
Data Files
- retail_segmentation.csvDataset (CSV)
- segmentation_result.csvDataset (CSV)
R and Tableau Files
- Segmentation - Map.twbxTableau Workbook
- Segmentation - Results.twbxTableau Workbook
- segmentation.rR Script
R Only Files
- Segmentation - Cluster Analysis.RR Script
Python Only Files
- Segmentation - Cluster Analysis.pyPython Script